Exploring the Long Scrolling Web Design Trend

uklifl;The smaller the screen, the longer the scroll.

That truism explains the rise of the long scrolling: with mobile browsing overtaking desktop browsing in 2014, the popularity of small screens has urged designers to rethink their outdated “above the fold” mentality.

Long-scrolling creates plenty of new opportunities for storytelling, navigation, creative visuals, and a more immersive overall experience. As a result, we find several common techniques and strategies start to emerge:

  • Parallax Graphics — Borrowed from the video game industry, this strategy of moving the backgrounds at different speeds creates a 3D effect and stimulating visuals that are more enjoyable to interact with.
  • Screens as Pages — An important way to organize information on a single page, differentiating concepts into screen-sized sections, usually by changing the background, makes sites more cohesive.
  • Sticky Navigation — One of the biggest drawbacks of long scrolling is disorienting the user, so having a navigation system that always stays in the same place on the screen gives users control and security to prevent getting lost.
  • Animated Interactivity — Scroll-triggered animations add a fun level of interactivity that

Starting out in web design

yrskjutskIf you are new to web design your head is probably spinning with questions as well as excitement to get started. Many people find that hiring a web designer is a good way to go because they simply do not have the know how to get the job done. If you don’t need your website to be up and running in the next couple weeks you can take a crash course in web design and attempt to do it on your own. Not only can you realize your creative vision, you can also save a lot of money if you do it on your own, and you just might find your new hobby. Web design can be a lot of fun!

The first thing you should have if you are undertaking a web design project for the first time is a web editing software program such as FrontPage. Many of the software programs such as this are really easy to use, and offer guidance through the web development phases. There are more complicated web design software programs out there, but you should stick with something along the lines of

How Important is Usability in the Design of a Website

hyjstyjWhen it comes to designing websites, there are a lot of elements involved. Of course, some elements are going to be more important than others. If you are creating your business website, one of the biggest issues that you are going to have to contend with is its usability. Usability refers to how accessible or user-friendly a website can be. The more usability that your site has, the more likely that people will visit, stay, and even invest in your business in some way. If your site is complicated and hard to use, people are going to find somewhere else to do business. It’s a simple element among a long list of must-haves, but it is one that can make all the difference.

Usability includes a lot of different details. You should make sure that you take the time to create a website that is user-friendly in terms of the following:

Layout: The page layout should be simple to follow and give people access to all the tools and information that they need without requiring a lot of effort or hassle.

Navigation: Make it easy to get

Website design basics

If you are ready to get your business online, you are more than likely searching for information regarding web design. You want to make sure that you have a design that will draw attention and keep customers on your website. However, many people do not have the knowledge to create awesome looking web design, so they turn to web design companies. Before you just get on your computer and pick the first web design firm, you find you should gather some information.

First, you should know what you desire in a web designer. Do you want an entire website designed or only a logo? You may want to go as far as to hire a web design firm that will update your site on a regular basis or create a design that you can easily update.

Second, you should have a planned budget before you talk with a web design company. Here is where comparison-shopping comes into play. You can find a web designer that will charge far less than the top designers but you may not like the results. Always look at their portfolio, ask to talk with other clients they have worked with, and

Designing Accessible Websites

For more than 40,000,000 in the US the vast majority of Websites are either completely or partially inaccessible.

The idea of a Website that excludes Latinos or African Americans is unthinkable, yet Americans with disabilities are constantly faced with Websites that don’t take their needs into account. Fortunately, many of the world’s most popular Websites, such as Wikipedia, YouTube, Google, and Yahoo! are working hard to become accessible to disabled users, but there are still many more sites out there that have a long way to go.

No one intentionally creates websites that are inaccessible. Since the point of having a Website is to be able to reach people and most Web designers would do anything to reach 40,000,000 people. But for many developers and designers, the idea of creating a Website that is easily accessible can be incredibly overwhelming.

Developers seem to think that they can’t use the new cool technologies simply because they’re not accessible as opposed to looking at these new technologies and making them accessible. So it’s as if people don’t see an accessible interface as an opportunity to make a better interface, but rather as something that is preventing you

UX Tips for Mastering Your Next Website Redesign

Businesses can change a lot in just a couple of years. 24 months ago, mobile represented about 10% of all internet traffic. Today, it’s jumped to 25%, and Google has rolled out ranking changes that prioritize mobile optimized websites on search engine result pages. Buyers have changed, as well. Today’s website visitor expects a different experience than those of the past.

There’s a risk in frequent redesign, however. They become willy-nilly and lack strategic end-goals. Whether you work with an agency or revamp the site in-house, it’s crucial to make your website a revenue-driving channel and not just another pretty, shiny homepage.

Do Your Research

Before investing time and resources into revamping your website, map out what you want to change and ask yourself why these need to be made. Be careful with redesigns that happen because “I just want it to look more modern” or “I just felt like a change.”

A website should not only look better, but work better as well. Before doing anything, open up your analytics and record your starting position (also known as benchmark) for visits, search rank, conversion rate and other key website metrics. Create a goal