Exploring the Long Scrolling Web Design Trend

uklifl;The smaller the screen, the longer the scroll.

That truism explains the rise of the long scrolling: with mobile browsing overtaking desktop browsing in 2014, the popularity of small screens has urged designers to rethink their outdated “above the fold” mentality.

Long-scrolling creates plenty of new opportunities for storytelling, navigation, creative visuals, and a more immersive overall experience. As a result, we find several common techniques and strategies start to emerge:

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  • Parallax Graphics — Borrowed from the video game industry, this strategy of moving the backgrounds at different speeds creates a 3D effect and stimulating visuals that are more enjoyable to interact with.
  • Screens as Pages — An important way to organize information on a single page, differentiating concepts into screen-sized sections, usually by changing the background, makes sites more cohesive.
  • Sticky Navigation — One of the biggest drawbacks of long scrolling is disorienting the user, so having a navigation system that always stays in the same place on the screen gives users control and security to prevent getting lost.
  • Animated Interactivity — Scroll-triggered animations add a fun level

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yrskjutskIf you are new to web design your head is probably spinning with questions as well as excitement to get started. Many people find that hiring a web designer is a good way to go because they simply do not have the know how to get the job done. If you don’t need your website to be up and running in the next couple weeks you can take a crash course in web design and attempt to do it on your own. Not only can you realize your creative vision, you can also save a lot of money if you do it on your own, and you just might find your new hobby. Web design can be a lot of fun!

The first thing you should have if you are undertaking a web design project for the first time is a web editing software program such as FrontPage. Many of the software programs such as this are really easy to use, and offer guidance through the web development phases. There are more complicated web design software programs out there, but you should stick with something along the lines of

How Important is Usability in the Design of a Website

hyjstyjWhen it comes to designing websites, there are a lot of elements involved. Of course, some elements are going to be more important than others. If you are creating your business website, one of the biggest issues that you are going to have to contend with is its usability. Usability refers to how accessible or user-friendly a website can be. The more usability that your site has, the more likely that people will visit, stay, and even invest in your business in some way. If your site is complicated and hard to use, people are going to find somewhere else to do business. It’s a simple element among a long list of must-haves, but it is one that can make all the difference.

Usability includes a lot of different details. You should make sure that you take the time to create a website that is user-friendly in terms of the following:

Layout: The page layout should be simple to follow and give people access to all the tools and information that they need without requiring a lot of effort or hassle.

Navigation: Make it easy to get

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